About Us
We launched Biscuiteers, the UK’s original hand-iced biscuit company, in 2007 with the mission to offer a more unique, stylish and personalised gifting solution under the banner "why send flowers when you can send Biscuiteers?". We decided to launch collections of beautifully iced biscuits in fabulous packaging, a completely new way of gifting that would get people talking. The media seemed to get it immediately and were very taken with our launch of fashion collections.
From the very beginning we worked with artists, people who understood the design aesthetic we wanted to create and would enjoy the time and care that goes into making beautiful presents. They were the beginnings of the extraordinary team that has helped us grow and develop the business. One of the marvellous thing about biscuits – apart from eating them of course – is their flexibility. They are truly a blank canvas on which to express your creativity. We think there is absolutely a biscuit for every occasion and have spent the last 16 years testing that theory!
The business has grown enormously but we still make and ice our biscuits in exactly the same way. They are all handmade and part of the excitement has been building a business based on old fashioned production techniques. Every single biscuit is lovingly made from the start to finish and each one is therefore totally individual.
Our founder, Harriet Hastings, founded Biscuiteers in 2007 after identifying a gap in the gifting market for luxury food gifting. Having started her career in publishing, latterly as a Marketing Director at Penguin, she spent 10 years as Director of Consumer Brands at Trimedia, a top 20 PR agency. With a breadth of knowledge and experience alongside her husband Stevie, who owned a catering and event management business, they put their all into building their own brand.
From writing her first book, the Biscuiteers Book of Iced Biscuits, to opening the world's first icing cafés, Harriet has made her mark in the food and drink sector and has grown Biscuiteers to be a household name in the UK. Over the years, Harriet has won several awards including The LDC Top 50 Most Ambitious Business Leaders (2023), Spears Top recommended Food & Drink Adviser (2023), London Food & Drink Entrepreneur of the Year (2021), Bakery Entrepreneur of the Year (2021), the NatWest Aphrodite Everywoman award (2018) and The Standard’s Power 1000 List (2013).
Aside from Biscuiteers, Harriet is a huge advocate for women in business. As a founding member of Buy Women Built, she helps to shine a light on female led brands just like ours through a community of like minded, female led companies and entrepreneurs. You can read more about this in our blog post. Harriet is also the Commercial Director of the Women's Prize For Fiction, where she helps to celebrate and support female writers, and "change the world through books written by women".
