We’re all about biscuit magic at The Ministry of Biscuits and our icing experts and artists are wizards with a piping bag (who needs a wand). So it makes sense that Biscuiteers are responsible for the creation of not one, but two bewitching Harry Potter biscuit collections this year. One of which marks one of the biggest branded partnerships with Warner Bros, creators of the franchise.
Find out more about both of these magical collaborations below.
Uber Eats and Robotproof
The master icers of Biscuiteers have cast a spell and brought the Wizarding World of Harry Potter to life, in our latest project with Uber Eats and RobotProof.
As a part of their activation campaign building upon their popularity in Northern America, Uber Eats have partnered with Warner Bros to create the ‘Wizarding World Holiday Trunk’.
Inspired by the briefcase familiar to many Hogwarts students, the Wizarding World Holiday Trunk accompanies a collection of chocolate frogs, Biscuiteers Hand-Iced Harry Potter Biscuits and many more fan favourites from the franchise, with an AR experience like no other. Bringing the enchanting world of Harry Potter to the doorsteps of families across their Northern American market.
As a part of the immersive experience, participants can work together to build their very own Hogwarts Gingerbread House courtesy of us - ‘London’s esteemed gingerbread bakery, Biscuiteers’, as kindly called by Georgie Jeffreys, Uber Eats Head of Marketing, US & Canada.
The bespoke Hogwarts DIY Kits were just one part of our involvement with one of the biggest branded partnerships in Warner Bros history. Our icing wizards and Biscuits for Business team were also responsible for the creation of nearly 4000 Harry Potter themed hand-iced biscuit tins that depict various symbols from the wizarding world, including the Golden Snitch, the Nimbus 2000, the Hogwarts Express and much more.
Overall, the project involved over 3,800 working hours - that’s a lot of biscuits baked and iced! In fact, we made over 112,000 biscuits, packed over 500kg of sprinkles and bagged over 1,500kg of icing sugar.
Warner Bros World order
When Warner Brothers wanted to add a magical memento to the sweet trolly of their studio tour in London, our Biscuits for Business team got to work to deliver an enchanting collection of hand-iced Harry Potter biscuits. Our icing experts worked their magic to intricately ice iconic characters and symbols from the wizarding world including: Hedwig, Harry’s iconic glasses and Christmas jumper.
For a perfectly unique Harry Potter present you can find our biscuits in Warner Bros Studio Tour London and available in their online shop.
If you and your team want to create bespoke corporate gifts just as magical as this project, contact our Biscuits for Business team today.