Biscuits for Business: Zoella Beauty

Earlier this year, social media sensation Zoella and the team from SLG approached us with news of a brand new beauty range, Sweet Inspirations, launching in May. Zoe wanted to find a fun and delicious way to celebrate the launch with bloggers and press. The collection itself is inspired by sweet treats, so a collaboration with Biscuiteers was the perfect match.

It was decided that on launch day, a shortlist of bloggers and press would receive an entirely bespoke tin of biscuits alongside the new range. As a Biscuiteers fan, Zoe knew that our biscuits are individually hand cut and iced by artists, meaning we could get the details just right. After receiving samples of the products themselves, our design team got to work. Meanwhile, SLG created a branded tin sticker to give the biscuit tins an extra dose of wow factor.
Recipients included superstar vloggers Tanya Burr and Niomi Smart, as well as Glamour Magazine's Beauty Director Alessandra Steinherr and blogger Lily Pebbles. Zoe also shared pictures of her very own Biscuiteers x Zoella Beauty biscuits with legions of Snapchat fans and almost 5 million followers on Twitter.

Does your next press gifting campaign need sweetening up with bespoke biscuits? Email bespoke@biscuiteers.com to speak to the team.