Christmas just isn't Christmas without a festive trip into London to look at the lights and department store window displays, but this year we'll be making a bee-line straight for Selfridges to see a rather special gingerbread house.
The Selfridges creative team came to us earlier this Autumn to discuss the possibilities of creating a gingerbread-replica of their famous Oxford Street building, which set our creative juices flowing! A lot of design sketches, (gingerbread) building work and icing-glue later, hey presto! We imortalised Selfridges in gingerbread form.
Our showstopping gingerbread Selfridges forms part of the 'Not your Usual Christmas' window campaign curated by Bruce Weber, featuring a miniature pony, a Fashionista's Christmas eve sleepover and Father Christmas riding a shoe shaped sleigh!
‘Not your Usual Gingerbread house’ took our Biscuiteers team 4 days to construct and ice, and measures a huge 350 x 350 x 930mm. Now that’s one big biscuit!
If you're visiting Selfridges this Christmas season, we'd love to hear what you think!
For more gingerbread constructions check out the Jolly Ginger Village newly built in our Notting Hill Biscuit Boutique.