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biscuits for business
biscuits for business

Biscuits for Business: Selfridges X Pat McGrath

08 April 2019

 | 

4 mins

What could be better than beauty and biscuits? Selfridges invited us to create exclusive biscuits to be sold in their Technicolour Odyssey edit, celebrating the homecoming of Pat McGrath. A Technicolour Odyssey is a rainbow-hued extravaganza uniting the opulent obsessions, iconic inspirations and alluring addictions that have coloured Pat McGrath's 25-year career. We are one of  a number of amazing brands creating their own bespoke products, such as Comme de garcons, Valentino, Manolo Blahnik, Rick Owens and more...

To curate a selection of golden treasures from the world’s most iconic brands has been such an exciting element

- Pat McGrath
The brief was to create biscuits in Pat McGrath's favourite colour, gold and to bring to biscuit life, her hallmark logo system inspired by the authentication of the London Assay office.
The result was two designs in decadent gold. One a box of perfect pouts, the other Pat McGrath's logo hallmark in biscuit form.

In celebration of Pat McGrath’s UK homecoming, we (and many other brands) are inspired by the legendary make-up artist’s love of gold. Of course, Biscuiteers was ready to get creative with something edible to add into the mix; although, these letterbox biscuits look almost too good to eat.

- Selfridges
We went along to see the biscuits in person to take some photos of them in their dazzling gold setting...
Our Pat McGrath collection is on sale exclusively at Selfridges online and in store for three months.

If you’re looking to sweeten your next corporate gifting incentive, why not get in touch with our Corporate Team, who’d be delighted to discuss different options with you.