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Biscuits for Business: Rugby World Cup 2015

28 October 2015

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4 mins

The UK has rugby fever at the moment - and it's no different here at Biscuiteers HQ. Last week, we were lucky enough to help celebrate the launch of the Rugby World Cup by producing 450 beautifully hand-iced rugby balls for the launch party held at the UK Foreign Office. With rugby stars past and present, members of Parliament and even Royalty attending the much anticipated event, we had to make sure the biscuits were absolutely 
scrum-ptious!
Client: England Rugby
Aims of the Campaign: To help celebrate the start of the Rugby World Cup 2015 at the star-studded launch party held at the UK Foreign Office last week.
The Icing: Each individual Biscuiteers box contained a bespoke hand-iced Rugby ball in patriotic red and white flood and line icing. The boxes were lined with specially sourced red glassine and an England Rugby rose sticker - sources report that guests couldn't wait to give them a try!
Biscuit marketing works!

Have you thought about using biscuits for your next marketing and PR campaign? We’re always making special biscuits for special brands, and we certainly love working creatively on new and exciting projects, so speak to our team, and let’s talk biscuits for business. Check out more biscuit collabs with some of our lovely clients; Clarins, Hugo Boss, Charlotte Olympia, Net-A-Porter and Barbour on our Bake Love Blog.